Welcome to the Eye Center South web site

We are one

of Sarasota, Florida's largest and most comprehensive eye care facilities providing diagnosis and treatment of almost all eye injuries and diseases. From this "home page" you'll be able to get a better idea as to who we are and what we do.

"A good reputation in ophthalmic practice does not spring up overnight. It grows slowly, steadily, and soundly because it is rooted in the solid ground of patient satisfaction."

If you are a current patient of ours and your prescription is valid, you'll be able to re-order contacts right over the Internet!

Among our many areas of expertise, we specialize in refractive care; that is, we strive to make you see your best though the latest technology available, from eyeglasses and contact lenses, to LASIK laser surgery.

We also perform CAST (Computer Assisted Corneal Molding Therapy) for children with myopia or myopic astigmatism. CAST is an accelerated form of orthokeratology. If you would like to see information other than what we provide concerning CAST, try the following web site: www.paragoncrt.com.

We also have a complete optical shop with hundreds of eyeglass frames and contact lenses.

Our opticians can, in many cases, manufacture your completed eyeglasses within an hour.

(The switchboard is closed from 12:15 - 1:15 p.m. Monday-Friday.  The answering service will answer, and if an emergency, will have us call you back immediately.)

Office Hours

Our Mission

The very best decisions that we can make as doctors and allied staff concerning the patient’s ophthalmic as well as general healthcare will be made without consideration of the economic factors many corporations and insurance companies bring to medicine. Eye Center South is a privately owned, independent, patient-oriented professional medical optometric/ophthalmologic practice.

Office Profile

Eye Center South has provided ophthalmic care to the Sarasota community since 1987, founded by Drs. Stuart A. Gindoff and Todd H. Morgan. Dr. Murray L. Friedberg joined the practice in 1993 and Dr. Bill Carr joined in 1999. In 2003, Dr. Lissa Rivero began practice at Eye Center South, and most recently, Margaret "Meg" Werker, O.D. joined the office in 2005.

Our doctors are all members of their professional organizations such as the American Optometric Association, American Medical Association, American Academy of Optometry, the American Academy of Ophthalmology, the Florida Optometric Association, and the Florida Academy of Ophthalmology. Each doctor is board certified in either optometry or ophthalmology.

A native of Marlette, Michigan, Dr. Morgan attended Michigan State University, majoring in Engineering. He received his Doctor of Optometry degree in 1984 from the Illinois College of Optometry. He completed a clinical rotation in low vision at the Illinois Visually Handicapped Institute in Chicago.

Dr. Morgan is a board certified optometric physician. He is a assistant clinical of optometry for Nova Southeastern University Health Professions Division College of Optometry. He is a member of the American Optometric Association, the Florida Division of Blind Services, and the Manasota Society of Optometry where he is a past president.

Dr. Morgan is an avid golfer and enjoys all sports. He sings in a gospel quartet called the Faithful 4. He is an active member of the First Baptist Church of Sarasota. He enjoys singing in the choir and praise ensemble. A Rotarian for some 20 years, he has served two terms on the board of directors.

Married to Bobbi, they have two daughters, Katie and Kristine. His girls enjoy volleyball and have followed in their parents' musical footsteps. Katie and Kristine enjoy singing, piano, and flute.

A Phi Beta Kappa graduate of Pennsylvania State University where he also received his MD degree, Dr, Friedberg literally grew up in an eye care practice since his father is a doctor of optometry. His internship was completed at the Cleveland Clinic in Cleveland, Ohio and his ophthalmology residency was completed at the Medical College of Virginia.

Further sub-specialization was taken at the renowned Jules Stein Eye institute at the University of California at Los Angeles (UCLA) where his fellowship delved into corneal and external eye diseases and RK (refractive surgery). Dr. Friedberg is a clinical assistant professor of ophthalmology at the University of South Florida College of Medicine in Tampa, Florida.

A Sarasota, Florida native, Dr. Bill Carr was a biology major at the University of South Florida in Tampa before moving on to Nova Southeastern University in Ft. Lauderdale where he earned his bachelor's degree in vision science. He was a student leader and was elected to the college's student council and was also elected to the vice presidency of VOSH, a volunteer group that organized and provided eye care aid to the area's underprivileged. He was chosen to become a member of the Beta Sigma Kappa honor fraternity and he graduated with his OD (Doctor of Optometry) degree from Nova Southeastern University in 1996.

Dr. Carr enjoys a variety of water sports and when he's not taking care of his patients' eye problems, he can be found out in the Gulf of Mexico or in Sarasota Bay windsurfing, his passion of the past fifteen years, or angling. He has been known to ignore regional hurricane warnings and while everyone is evacuating to higher and drier ground, Dr. Bill will be with his board windsurfing off Siesta Key.

A native of San Juan, Puerto Rico, Dr. Rivero is a board certified optometric physician, and low vision specialist. She earned her Doctor of Optometry degree from the Inter American University School of Optometry in Puerto Rico, where she graduated cum laude. After graduation, she completed a one-year residency program in Primary Care and Low Vision Rehabilitation at the Veterans Administration Medical Center and Eastern Blind Rehabilitation Center in West Haven Connecticut.

Dr. Rivero is a member of the American and Florida Optometric Association, and the Latin American Medical Association of Manasota. Being passionate about helping those with vision impairment, she is active with the Division of Blind Services and Manasota Lighthouse for the Blind. Dr. Rivero is fluent in English and Spanish.

Dr. Rivero has a new addition to her home. She gave birth to Tatiana Nicole on 1/30/05. Congratulations !

A native of Manchester, Connecticut, Dr. Werker received her bachelors degree in chemistry at Holy Cross College where she was a Phi Beta Kappa. She earned her Doctor of Optometry degree at University of Houston were she was a member of the Beta Sigma Kappa honor society.

Dr. Werker is a board certified optometric physician. Her professional affiliations include membership in the American Optometric Association, the Florida Optometric Association, and the Manasota Society of Optometrists. She has practiced in the Sarasota community for over 12 years.

Our Mission

Office Profile

Contact Information